Updated: May 19
There is no doubt that digital marketing is critical to the success of any business, regardless of industry. So, what are some digital marketing tips and tricks from larger (better-funded) brands that we can use?
The pandemic has compelled many businesses to recognize the importance of digital marketing in attracting new customers. According to eMarketer, digital marketing will grow by 36% from 2020 to 2022, accounting for 54% of marketing budgets!
These digital marketing strategies will make your company visible to existing customers and connect you with new ones. Let's get started with the 10 best digital marketing tricks you can use right now to grow your business.
What is digital marketing?
Digital marketing, also known as online marketing, is the promotion of brands through the use of the internet and other forms of digital communication to connect with potential customers. This includes text and multimedia messages as a marketing channel in addition to email, social media, and web-based advertising.
1. Combine SEO and Content Marketing
SEO is not a new concept. For a long time, SEO was primarily concerned with keywords and coding. Then Google became smarter. So, while SEO is meaningless on its own, we discovered that combining SEO and Content Marketing is one of the most effective marketing trends we'll see in 2022.
Today, the majority of the metrics included in Google's algorithm are related to content (as Google admits) and the engagement gained through the distribution of great content. Using a variety of content types (visual, text, video, infographics, audio, etc.) outperforms using a single type of content.
More content – As more businesses embrace content marketing, the competition heats up. Everything you do on the internet is drowned out by background noise and information overload. every business must publish more and better content in order to compete.
According to HubSpot data, publishing at least once a week is critical for ROI, and when you publish less frequently, your ROI drops precipitously. However, it is not a matter of quantity versus quality, but of an ideal balance of both.
Valuable content –The content should be entertaining, informative, and compassionate. Valuable content not only answers the search intent or question posed by the search engine, but it is also structured to encourage engagement such as email subscriptions, sharing, comments, and other actions that contribute to ROI.
Original content – Content can be audio, video, or text, but if you use any of these digital formats, make sure it is good and unique. If you are unable to create unique, compelling, and good content on your own, you can hire a professional to do so for your website and social media platforms. This is where you will require a strong content marketing strategy like never before.
Appropriate content – As this infographic from Occam's Razor (such a smart dude!) shows, you must create content that is appropriate for each stage of the conversion process (and your metrics need to match your goal with each piece of content).
2. Have a visible presence on relevant social media platforms
Being visible online is critical to the success of any business, especially in today's world where nearly all businesses have gone digital. It is one method of standing out from the crowd.
As a result, you must establish an online presence on relevant social media networks. There are numerous social networks available, but you must determine where your customers spend the majority of their time and target them there. Choose those that are relevant to your company and prospects and establish an online presence there.
3. optimize your website for mobile-first browsing
Your website and social media networks should be accessible on desktops and mobile devices to ensure your content is mobile-friendly. Customers mostly use smartphones and tablets to access the internet.
As a result, it is critical that your website and content are accessible to users on all screen sizes. Use the most recent trends and color schemes to refresh your website's design.
4. Use the right tools
Digital marketing is a collection of various strategies aimed at a variety of channels such as SEO, PPC, social media, and so on.
To ensure that your marketing mix is integrated, you need the right digital marketing tools to help you run effective campaigns. You must also gain expertise in using them and applying the insights in the appropriate context.
5. Be awesome at design
Much of what makes digital marketing success is based on design. You need good design skills whether you're designing a website, a landing page, or creating an image for your website, ad, or infographic. Not everyone is a design whiz, but there are some tools that can help.
Canva – is an excellent tool for creating social media images, whether for your profile or to include in posts. Canva's templates, which help you design great-looking images even if you don't know anything about layout or which fonts go together, are one of my favorite features. They are constantly adding new images and tools to assist you, such as infographic templates.
Photoshop – while it is pricey, Photoshop is an excellent design tool. Fortunately, Adobe now offers the entire creative cloud for as little as $29 per month for students and a little more for businesses. Photoshop used to be more difficult to use, but there are now a plethora of tutorials on YouTube, and Photoshop now includes mini tutorials when you hover over the buttons.
6. Create an email list
Email remains a powerful driver of digital marketing ROI. In fact, email generates a $36 ROI for every dollar spent! But you must do it correctly.
Make an email newsletter signup form available on your website. Provide valuable content to your subscribers rather than just promotion. Tell your story.
7. Spend on digital marketing
People are spending a lot of money on digital ads. Few can demonstrate any sort of ROI. (If you are, please notify me.) I'd be delighted to tell your story!)
PPC (pay per click) Google Ads, YouTube Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, Snapchat, and Tiktok are all things you could test to deliver digital marketing success.
We've tried everything. We've discovered that contextual content promotion is the best way to get relevant traffic, engaged visitors, and convert leads. We locate your target audience on the internet and serve them an ad. But not an advertisement for your product. And promote your content.
The audience is then gathered into a re-targeting pool. And we bombarded them with offers such as e-books, webinars, and free guides. This enables us to deliver CPCs that are 80% lower than the average and CTRs that are 4-5 times higher.
8. Use infographics
People enjoy infographics because they are visually appealing. It is worth noting that our brains process images much faster than text. A picture is worth a thousand words, and it is more likely to be shared than text.
Here are some examples of the best content infographics created and used by awesome marketers to connect with their audience.
9. Closely watch your analysis
Analytics is at the opposite end of the spectrum from creativity, but it is precisely the combination required for digital marketing success. Google Analytics is ideal for understanding key elements of your website and how visitors interact with it. If you want to learn how to gain insights from Google Analytics, you can try it out with data from Google's e-commerce site using the Google Data Studio.
A number of excellent tools exist for analytics outside of Google Analytics. You can use individual analytics from each social network (for example, Facebook, Pinterest, etc.), bring them all together using a dashboard program such as Cognos (from IBM), or pay for a more powerful tool to gain more insight.
10. Integrate strategies and Campaigns across channels
Integrating these tactics can be extremely difficult, especially in a larger firm where different teams may manage different platforms or where different ad agencies handle different aspects of marketing, such as content marketing, paid marketing, and social marketing. However, in order to achieve true digital marketing success, you must integrate.
Frequency is an important aspect of conversion, and unless efforts are coordinated, you will lose out on frequency.
Let's talk about how to integrate these digital marketing tactics that contribute to success.
A strategic plan is the first step in integration. If you don't already have one, here's a guide to developing one.
Coordination stems from strategic elements like messaging, but even elements like mission and goals help integrate efforts by providing a framework for teams to create posts, infographics, and the metrics used to evaluate them.
It is critical to bring everyone together. Everyone should have time to share what they're working on and get feedback from the group on how to extend a specific effort across multiple platforms and creative efforts.
A style guide is essential. List the color palette, fonts, and approved variations in the style guide to ensure consistency across your marketing efforts (including traditional advertising). The style guide may include copies of various logo sizes and types, images of the leadership team, and other graphic elements.
A master plan
A point person in charge of digital marketing success is required, and that person is critical to coordinating efforts across teams. Some organizations have an approval process in place that requires the top person to sign off on everything before it goes live. I'm not a fan of this approach because it can slow down the process, and unlike traditional advertising, digital media is a fast-flowing river where putting up a dam causes the flow to back up and allows a lot of flotsam and jetsam to accumulate, which is both stinky and further jams the pipeline.
A better strategy would be to use a digital master calendar or another device, such as an app, to allow everyone to post what they're working on, the assets they intend to use, and the date the creative effort will go live. But simply posting plans isn't enough; everyone should be required to check this master calendar every day to see how their plans fit into those already in the works.
Reusing a graphic created by another team, for example, not only saves time and money but also creates a visual that helps consumers (customers and potential customers) associate the two efforts–and increases the frequency.