Difference between traditional marketing and digital marketing

Updated: May 19

Traditional marketing: Traditional marketing is the traditional method of marketing. It refers to a type of promotion or advertisement, such as flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, and so on, that companies use in the early stages of marketing their product.

Traditional marketing consists of four stages: interest, awareness, desire, and decision.

  • Product and service promotion via television, telephone, banner, broadcast, door-to-door, sponsorship, and other means.

  • Traditional Marketing is not cost-effective.

  • It's not ideal for developing a brand.

  • Measurement of traditional marketing is tough.

  • Traditional marketing consists of

Radio. Banner Ads. Broadcast. Sponsorship. Print Ads. T.V.advertisement


Digital marketing: Digital Marketing is a modern way of marketing Technique. In which we promote, selling products and services by online marketing. It also refers to the Marketing of any kind of business through digital media and devices such as Google, Facebook, Instagram, YouTube.. etc.

The four phases of Digital Marketing are Planning, Conversation, Content, and Sequels.

  • Product and service advertising through digital media or electronic mediums such as SEO, SEM, PPC, and so on.

  • Digital Marketing is more cost-effective

  • It is effective and quick for brand building.

  • Analytics tools make it simple to measure digital marketing.

  • Digital marketing consists of...

Search engine optimization (SEO)

Pay-per-click advertising (PPC)

Web design.

Content marketing.

Social media marketing.

Email marketing.




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