Customers are more likely to trust salespeople who are confident in themselves and their products. You can boost your confidence by learning more about your products or services.
To learn about your products or services, use both traditional and creative sources of information, such as:
your own product-use experiences
Brochures and catalogs are examples of product literature.
online discussion boards
industry and trade publications
internal sales figures
members of your team
programs for sales training
information about competitors
Be Honest about shortcomings
If your product or service has some shortcomings in certain situations, speak the truth about them to your clients. Let them know early on if you don’t think your product or service is right for them and they will be more inclined to trust you when they need something in the future.
Turn product features into benefits
your own product-use experiences If your product or service has flaws in certain scenarios, be honest about them with your consumers. As you engage clients, you can utilize your knowledge to guide them through the sales process and make their experience one they'll want to repeat.
Successful salespeople understand all of their products' characteristics and know-how to turn them into benefits for their consumers.