Updated: May 10
To stay up to date, follow the sources listed below and never miss out on anything:
1. Industry blogs
There are numerous blogs available, such as Neil Patel's blog and Search Engine Journal, that contain a wealth of information about the latest trends, how to use them correctly, best practices, and other industry-related news.
Even if they aren't directly related to your job, you should be aware of them because you never know what might come in handy in the future.
2. Online print magazines
Magazines, both online and in print, are another great place to get the information you need. Print magazines are extremely useful for gathering information offline and when you don't have access to the internet.
While the content may not be as up-to-date as you would like in comparison to what you can find in online magazines, it is still of high quality and can be extremely beneficial to you.
As a result, in addition to online magazines, make sure to read your preferred digital marketing magazine because you never know what you might find.
3. social media
Social media is a vast space teeming with professionals from various fields, and it is perhaps one of the best places to get relevant information for just about anything.
The online community is a diverse environment that is ideal for discussions and debates. You can follow the field's leaders on their various social media profiles, as well as monitor the latest digital marketing trending topics and hashtags on platforms like Twitter. To stay informed, join relevant groups on LinkedIn, Facebook, and other social media platforms.
4. Google alerts
This is a very effective and simple source of information. If you have a Google account, you can create a Google Alert by entering a specific keyword or phrase.
It will then send you email notifications whenever any news related to your chosen keyword or phrase is published. When we want to research something, we go to Google, and with the help of Google Alerts, you're just making the process easier for yourself.
While networking has already been discussed in the third point - Social Media - what we mean here is having regular team meetings. We frequently overlook what is literally right in front of us while looking for external sources.
Because digital marketing is such a fast-paced industry, those on your team are likely to be people who like to stay on top of their game. They must also stay up to date on the latest trends.
you can also create a forum where all of you can exchange information such as the latest articles, etc., in the form of an internal blog or a newsletter to help you learn better from each other.
6. Webinars and conferences
Attending industry conferences and webinars, which have become popular as a result of the pandemic, allows you to not only learn new things but also network with other professionals in order to up your game and get better at what you do.
You can also get answers to any questions you have about the industry and the latest trends by stepping outside of your comfort zone.
7. Email Newsletters
Email newsletters can be useful when you don't want to sift through a lot of content to find what you're looking for. If you subscribe to a newsletter, it will only send you the most interesting articles.
You can also subscribe to your favorite websites and have all of the necessary information delivered directly to your inbox.
Due to the lockdown, people were looking for new ways to consume content to keep themselves occupied in the year 2020, which resulted in a massive increase in the number of podcast listeners.
Different podcasts cater to specific channels of digital marketing, such as social media marketing, while others are dedicated to simplifying online marketing in general.