Updated: Jul 30
For businesses of all sizes, social media is an essential marketing platform. "Why should our business utilize social media?" was a popular question a few years ago; today it's "how can our business development with social media marketing?"
This excites me much as a social media marketer. What bothers me is how many companies are still attempting to sell on social media without a written plan. You'll learn the seven actions your company has to follow to establish an effective social media marketing plan in this post.
1. Audit your current social presence
Take a brief inventory of your current situation before strategizing for your future. When reviewing your company's social media presence, there are a few things to keep in mind:
Which social media platforms are you currently using
Have you optimized your networks? (photo and cover images, bio, URL, etc.)
Which networks are now providing the most benefit to you
How do your profiles compare to those of your competitors
We provide a comprehensive online presence audit that includes a thorough examination of your social media, content, SEO, and website structure, as well as a presentation of key goals and a proposed strategy — Take a look at our Total Online Presence Assessment.
2. Document who your ideal customer is
You will want to get as specific as possible with this part. For example, if you identified your target market as parents it would be ok. However, if you identify your ideal customer as a parent that lives in the United States, is between 30 and 50 years of age, earns over $70,000, primarily uses Facebook, and has an interest in outdoor activities you will have much more success.
Even the most skilled marketers will fail if they target the incorrect demographic. To help you create a highly targeted buyer persona, answer the following questions:
Points of Suffering (that your business can solve)
The Most Popular Social Network
3. Create a social media mission statement
Make sure you give your social media mission statement some thought since it will guide your future actions. This statement should represent your brand identity and will specify how you intend to use your social media presence. When writing this message, keep your ideal consumer in mind.
"To use social media to educate existing and future clients about digital marketing, with a concentration on social media marketing," for example, maybe a mission statement. It will be much easier for you to pick what to share and produce once you have this statement written out.
Don't bother with it if it doesn't match your mission statement. Businesses that publish at random and have no clear goal will fail. People listen to specialists rather than generalists.
4. Identify key success metrics
How will you know whether your social media marketing campaign is a success? I'm not only talking about increasing your social media following; I'm also talking about generating money. After all, it's difficult to justify wasting time and money on something that doesn't help the bottom line.
The following are some metrics to consider measuring:
Rate of Conversion
Website Time Spent
Shares in total
5. Create and curate engaging content
Unfortunately, many firms skip this stage entirely. Hopefully, this piece has demonstrated that there are numerous necessary procedures to follow before you begin generating and curating compelling content for your social media platforms.
Let's get to the fun part: social media posting. You've identified your ideal consumer and utilized that knowledge to craft your social media mission statement. It should be simple for you to start developing and curating content now that you have this knowledge. So, what actually qualifies as content? Here are some ideas for the material you may make:
The number of content possibilities is endless, but make sure you only create material that is in line with your mission statement and skill set. Because content is what drives social media, making high-quality, engaging material a top focus is critical.
I highly advise you to construct a content schedule that details how often you'll post to each network, as well as the subjects you'll cover and when you'll do it.
6. Invest in a social media management tool
The majority of marketers have a secret: they use technologies to increase their productivity. Marketers would burn out if they didn't have tools, which isn't really a secret (many do even with tools). When it comes to social media, a social media management solution makes it simple to expand your efforts.
The ability to plan posts ahead of time is one of the most valuable features of a social media management platform. Do you recall the content calendar you made? Make sure your social media management tool's planned posts correspond to your content calendar.
7. Track, Analyze, and optimize
When it comes to social media success, this may be the most crucial stage. Even the most experienced social media marketers need trial and error. It may sound simple, but keeping track of your outcomes, evaluating the data, and making adjustments to improve them is critical.
After you've had time to review the results of your marketing efforts, you should revisit each prior phase. Allow the data to guide you. Consider doubling down if it says Facebook or Twitter is your most productive channel.
It's impossible to have a perfect social media plan. It is a work in progress that will evolve as necessary. So get out there, build a strategy, and start tweaking it as your business and audience expand and you learn more about them.